Eindhoven’s Sweet Spot: Blending Technology and Design
How Holland’s Fifth Largest City Leads European Innovation
Recognised by Forbes as “one of the world’s most inventive cities,” Eindhoven blends technology and design to form an energetic knowledge economy and an affordable, enticing alternative to Europe’s other larger cities. Here’s a look at how the cities creative and innovative strengths are driving innovation.
Source: Atos Global
The Epicenter of Dutch Design
Home to Design Academy Eindhoven and a skilled workforce—8% of which is employed in the creative industries—the city is recognised as the Netherlands’ “Design Capital.” Eindhoven also hosts the internationally acclaimed Dutch Design Week, which draws more than 275,000 visitors each year to view the latest from 2,500 designers of industrial design, graphic design, textiles, fashion, sustainable design and architecture.
At its creative heart is Strijp-S, a former Philips industrial park that has become a hotspot for Dutch startups and innovative companies in technology and creative industries. At Strijp-S, design firms, art houses, cinemas, museums and arts and culture nonprofits mingle with co-ops, incubators and maker spaces like Lab1, Additive Industries and Plug In City.
International companies, too, are joining the ranks. Just this month, Silicon Valley-based Singularity University (SingularityU) opened its first location outside of the U.S. in Strijp-S to capitalise on the area’s creative and innovative capabilities.
The area is also host to STRP Festival—one of Europe’s largest indoor art and technology festivals.
Source: Dinya Magazine
The Smartest Square Kilometer in Europe
Eindhoven’s equally impressive technology cluster centres around High Tech Campus Eindhoven (HTC Eindhoven). Considered the “smartest square kilometre in Europe,” the campus promotes open innovation and collaboration among more than 140 companies and institutions—including Philips, IBM, Advantech, Wipro Technologies and Cognizant. It’s also host to HighTechXL Accelerator, an elite program designed exclusively for hardware entrepreneurs.
Supporting HTC Eindhoven is a strong network of academic and R&D institutes, including Eindhoven University of Technology (TU/e), open innovation R&D leader the Holst Center and Automotive Campus Helmond, where TU/e students are currently building Project STORM—what aims to be the world’s first solely electric-powered motorcycle to ride across the globe in 80 days.
Finally, the city sits as the largest municipal player in Holland’s greater Brainport Eindhoven Region¾one of Europe’s leading high-tech hubs. Last year, it played an instrumental role in helping the region to draw €2.5 billion of private innovation spending (Holland’s largest amount), as well as contributing 44% of all Dutch patent production.
Source: Storm Eindhoven
Whether it’s advancing technology or shaping new design, Eindhoven is known for its makers. That’s why Eindhoven’s new “Share the Vibe” campaign encourages its distinct people, companies and organisations to share the unique ways they invest their energy into the city. View their innovative videos here.
Source: Creative Review
Want to learn more about investing in Eindhoven? The Netherlands Foreign Investment Agency (NFIA) will host the Mayor of the City of Eindhoven at the “Canadian Launch of Building your Business in the Netherlands” event on June 17 in Toronto, Canada. For more information, please visit https://uk.investinholland.com/event/canadian-launch-building-business-netherlands/.